Not only do people want great content, but they want to connect with interesting fun people too. If you are just pushing information and don’t have any personality or a fun way of presenting yourself people don’t care about visiting your blog, reading your posts, or wanting to engage with you.
So you want to be part of the cool kids club? Here are some tips to build the sticky factor into your brand.
1) Rants – Sharing fun snarky comments about the ridiculous things people do or say is entertaining. Larry Winget isn’t afraid to call bullshit. In fact he is known for it. His ballsy style attracts a lot of followers. He even carries his theme thru on his product titles “Grow a Pair: How to Stop Being a Victim and Take Back Your Life, Your Business, and Your Sanity” There Larry shares how we have become a society of weenies and how to change that.
2) Dig other daring people. For example I was reading an article entitled “Seriously? Steve, Show Some Social Sensibility!” by Go Creative Go on stupid automated Twitter replies. That sparked a slew of Twitter replies. I complemented her on their hip writing style. That sparked a Twitter direct message. Which resulted in a Google Plus connection. Which resulted in discussions about becoming a guest on their podcast Ready, Set, Podcast. Cool!
3) Be the Deviant of the Group. Colin Therlot is the leader of the gang for a private “Cult of Copy” Facebook group. He isn’t afraid of using profanity or sharing his bold opinions. He does training, coaching, mentoring for copywriters. For example one of his copywriting courses is entitled, “FIDIL (F*ck It Do It Live) Method of Product Creation“. On his website instead of “connect with me on social media” he has “Staulk Colin”. Totally Rad!
4) Call the Bullshit of the Current Mindset. Don’t be afraid to stand out on a limb and share your thoughts on commonly held beliefs that aren’t working and sharing why your approach is different and works. Rich Schefren of Strategic Profits set the entrepreneurial world on fire when he released his “Internet Business Manifesto“. In his special report he revealed the real reason why most internet businesses are failing and what to do about it. This eye opening piece created so much buzz he quickly filled his brand new high end coaching program. (I would know, I was one of his students!)
5) Make Fun of Yourself. Marisa Murgatroyd of Live Your Message touts herself as the shortest woman in marketing. At 4’11 and a quarter, she’s a pint size version of the marketing greats. Fun fact!
6) Share your Humble Beginnings. Legendary speaker Patricia Fripp isn’t afraid to share how before starting her speaking career she used to be San Francisco’s #1 men’s hairstylist. On a 60 Minutes interview she shared how “I used to work on the outside of peoples’ heads, now I work on the inside, so there’s only half an inch difference.” Hey – not everyone is a hairdresser turned speaker hall of fame member? Awesome!
So don’t be afraid to add a little color to your marketing. Stop being so perfect. Let your hair down. Reveal your warts. Be weird, fun, and interesting.