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Quotes about Branding Yourself and Why Entrepreneurs Need a Brand

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Branding is about taking what’s unique about you and making that the cornerstone of all your marketing efforts. Here are quotes about personal branding by some highly respected thought leaders. “Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.” Tom Peters in Fast Company, 1997 “If […]

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Six Ways To Brand Yourself As A Speaker

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Wish you could be one of those speakers that people talk about long after the program is over? While people won’t remember everything that you say in a program, they will remember who you were being while you presented. Here are six innovative ideas for how you can inject your personality and brand to create an unforgettable experience for your audience. Secret #1: Tell your Signature Story Nothing is better than a good story. Weaving your signature stories into the core of your message turns an ordinary talk into a […]

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Professional Headshots – Tips to get great publicity photos for your business

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Need professional headshots? As an author or speaker it’s important to include publicity photos on your website.  In addition to professional headshots, you’ll want to take some photos of you speaking and some personal ones that showcase your unique personality. For an example my client in Hawaii is a sex and relationship expert.  In addition to her standard headshot, she took a picture of her speaking in front of a group to include on her speaker page, and a shot of her walking on the beach near Honolulu for her […]

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What is your compelling story

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When you are marketing yourself as an expert, people want to know why they should listen to you.  They want to hear your compelling story. For example one of my clients has written a book teaching wealth principles to young adults.  And you want to know one of the top questions he is asked by his audience? “How long did it take you to become a millionaire?” Your compelling story should include what your situation was like before, the unique approach/solution you developed that solved your problem, and the results […]

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4 Secrets to Creating An Engaging Brand Experience

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What’s the key to standing out as a consultant or coach in today’s market? The answer is branding. What many business owners don’t get is that branding is so much more than just a cool logo and some snazzy colors and a trendy tagline. Branding is the total experience of working with you. So it’s important when a coach, consultant, or entrepreneurs is branding themselves to  communicates the uniqueness about who you are in a way that intrigues and excites people. So dare to fly your freak flag and let […]

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5 Personal Branding Tips for Creative Entrepreneurs

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With thousands of companies online doing exactly what you do how do you stand out in a digital world? The answer is branding.  It’s not what you do, but how you do it that matters. Today being able to fascinate is just as important as delivering solid value. Your web site acts as a silent salesmen for your business. In the blink of an eye, visitors determine who you are, if they like you, and if they want to do business with you. Is your web site creating the impression […]

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Rebranding: Getting too BIG for your Brand Britches 8 Signs it’s time to Rebrand

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Ever wonder if your brand getting stale? Has your once hip, brand become nothing more than a has been catch phrase that no one cares about? Do you feel your audience is shifting to the next cool kid on the block? A powerful brand creates an emotional connection to your prospects. It’s a relationship that needs to evolve and change over time. As your audience changes, your brand should change to remain relevant. Maybe your speaking has really taken off and you are a speaker at major conferences. Did your new […]

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What Makes You an Expert Anyway?

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A few months ago, my husband wanted to learn more about using real estate to build our wealth. So, he hopped on our computer, visited web sites, looked at discussion boards, and scanned newsletters to see who the real experts were. After asking around and doing some research, he was impressed with William Bronchick and John T. Reed’s for their advice and strategies. On the other hand, while there is a lot of hype about Robert Kiyosaki, when it came right down to it, people said his information was mostly […]

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Living your Brand

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Too many people look for quick and easy ways to market their business. It’s like they are looking for some mojo or voodoo trick to woo unsuspecting customers who mesmerized by their savvy marketing message come running with open wallets. A more ethical approach to business is one of giving value first. Imagine no telling, selling, convincing or explaining. Business success is as simple as sharing who you are, being your best, and coming from a place of caring. Do that and you’ll get back tenfold what you give. Albert […]

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Why 50 Shades of Gray SUCKS when Branding Yourself – 6 Ways to be a Stand Out From the Crowd

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Sure, gray is fine if you want to blend in.  But when it comes to building a tribe BORING gets you forgotten fast. Not only do people want great content, but they want to connect with interesting fun people too. If you are just pushing information and don’t have any personality or a fun way of presenting yourself people don’t care about visiting your blog, reading your posts, or wanting to engage with you. So you want to be part of the cool kids club? Here are some tips to build the sticky factor […]

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