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Rebranding: Getting too BIG for your Brand Britches 8 Signs it’s time to Rebrand

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Ever wonder if your brand getting stale? Has your once hip, brand become nothing more than a has been catch phrase that no one cares about? Do you feel your audience is shifting to the next cool kid on the block? A powerful brand creates an emotional connection to your prospects. It’s a relationship that needs to evolve and change over time. As your audience changes, your brand should change to remain relevant. Maybe your speaking has really taken off and you are a speaker at major conferences. Did your new […]

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If You Can’t Beat Them. . . Join Them

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What do Internet marketers Rick Beneteau, Jim Daniels, and Marlon Sanders, and Mark Enlow have in common? They have all made their personal fortunes as authors of top-selling ebooks! When Stephen King brought in $450,000 in a mere three days with the recent release of “Riding the Bullet”, he made it clear that ebooks SELL! Like our pioneer forefathers, cyber marketers are struggling to learn the basics of survival on the Internet frontier. In desperation we try the “marketing technique of the week”, only to see our efforts run dry. […]

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Press Release Format Secrets: How to Write a Press Release that Gets you Publicity

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Press releases are a great way to build awareness for your company and products. A well-written press release can get your name in front of hundreds of potential customers and help build a reputation for your company in the business community. Here are the basics on how to write an effective press release for your company. 1- START WITH A NEWSWORTHY EVENT Before writing a press release you need to make sure you have a truly newsworthy item to write about. Here are some ideas for issuing a press release: […]

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Secrets to Savvy Press Kits

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== WHO NEEDS A PRESS KIT== Press kits aren’t just for big corporations anymore. Whatever your line of business, be it an entrepreneur, a performer (musicians, artists), or an author (books/ebooks) you need a press kit. But what exactly is a press kit you ask? A press kit is like a resume for your company. It’s a collection of company information and articles put together to inspire interest from media, investors, clients, and potential employees. The goal is to create a press kit that grabs the reader’s attention, creates a […]

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Top 10 Things to Look for When Hiring a Web Developer

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In many ways, working with a web developer can be likened to trying out a new hair stylist. While at work, you notice that your friend has a trendy new hairstyle. Excited at the thought of a new look, you ask them for the stylist’s name. Trusting your friend’s recommendation implicitly, you call Fi Fi’s House of Style to book an appointment. Walking into the salon, you are impressed by the fancy décor as you plop down into the lush leather chair. As pieces of hair fly left and right, […]

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Dazzle your Visitors with a Dynamic Home Page

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From the moment a visitor arrives, your front page conveys a feeling to your visitor. From the look of your site, the wording, and the colors you use, your home page projects a message to your potential customer about who you are. First impressions are lasting. It’s very important for your site to project an image of professionalism and invite the visitor to want to know more by gaining the reader’s attention, capturing their interest, creating desire, and calling them to action. Here are the key elements to creating a […]

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10 Reasons Why Your Website is Leaking Money!

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We’ve all done it… We surf to a website hoping to find a solution to our problem. The web page pulls up and we start reading. Amidst the blinking of flashing links and hyped up promotional language, we think, “Does that website really have what I am looking for?” The truth is, that if your visitor can’t answer in about 5 seconds “What’s in it for me,” you’ve lost them. And with every lost visitor go lost profits. How can you be sure that your website isn’t losing profits? Below […]

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The Golden Rules of Customer Service

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Everything I know about customer service I learned from working at McDonalds as a teenager. Hard to believe, but true! In this day of highly competitive cyber business, the companies that will succeed will be those that offer superior customer service. The value of a lifetime customer is immeasurable. So once you get a customer, how do you keep him? The answer is killer customer service! Here are some of the secrets that have made McDonalds the success it is today! Service with a Smile “Hi, Welcome to McDonalds! May […]

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The Entrepreneurial Edge

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Some would say that big business has it made; I on the other hand believe that there will always be a special place for the little business guy. Entrepreneurs have an edge over their bigger competitors. So while the Amazon’s of the world are struggling to break even from their multi billion-dollar overheads, the smaller Dot coms are already realizing profits. What advantages do the “little” guys have in the marketplace? Below is how to “think like a startup” and realize greater success. 1) STAY IN TOUCH WITH YOUR CUSTOMERS […]

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Tapping Into The Power of Testimonials

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=WHY USE TESTIMONIALS= Simply said testimonials SELL! In fact, testimonials have been known to increase sales by 250% or more! The Internet is a very impersonal medium. People trust people! The more you can do to “humanize” your web site the more likely potential customers will want to do business with you. Testimonials “speak” to potential customers in a honest, believable way. Buying products on the web can be scary. Customers want to know : – Is a web site secure? – Is this a reputable business? – Does this […]

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